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A couple years ago I was staring down a problem I'd dealt with a hundred times in my career, except this time it was sixty tasks in a project management sprint instead of a team member sitting across from me. A product launch date got pushed two weeks. Every task had a due date tied to it, every description referenced the original announcement date, and I had a marketing plan exhibit that visualized the whole thing for leadership. Going through and updating all of it manually

There is a task that lives on every marketing director's plate that nobody talks about. The administrative work that does not move a campaign forward, does not make creative better, and does not add anything to the bottom line, but still somehow eats hours out of your week. For me, that task was sprint setup. If you run a marketing team inside a project management tool like Jira, you know what I mean. Before a sprint goes live, someone has to go through every single task, wri

How I helped turn a generic recruiting flyer into something that actually speaks to why you'd want to join the department.