KATHLEEN SPANGLER
Marketing strategy, creative execution, and the systems that connect them.
About Me
16 years owning integrated marketing from strategy through execution. I plan campaigns, design assets, write copy, build launch playbooks, and ship. I also build the systems and workflows that keep everything running at scale.
A big part of my work today is AI integration. I've built live reporting pipelines that generate leadership dashboards twice daily, sprint configuration workflows that take 15 minutes instead of an hour, and campaign execution templates that cut setup time in half. They're running in production and replacing real hours of manual work every week.
On the performance side: email layouts I rebuilt from scratch drove a 400% CTR increase. A campaign I led became the highest-grossing launch in company history. A digital banner testing program produced a 154% CTR lift across multiple products.
I'm hands-on with Adobe Creative Suite, Figma, Canva, Claude, Claude Code, MidJourney, and Jira. I'm as comfortable in a planning doc as I am in Photoshop.
| What I Do Best
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Brand system development from key art through every consumer-facing asset.
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Full-funnel campaign planning and execution.
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AI-integrated marketing workflows and sprint automation.
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Hands-on graphic design for web, email, social, and print.
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Go-to-market strategy for product launches.
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Marketing operations and release planning.
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Web design and UX for product and landing pages.
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Email marketing, segmentation, and lifecycle targeting.
PORTFOLIO
Selected work across brand strategy, design, and full-funnel marketing. Every project here reflects hands-on creative execution alongside the strategic decisions behind it. This is a snapshot, not a complete picture, but it gives you a honest look at how I work and what I build.
EXPERIENCE SNAPSHOT
2021 - Present | Stardock
Marketing Director
Own strategy and campaign execution for a portfolio of consumer and software products. Support frequent release cycles across multiple active titles by building structured marketing systems that allow a small team to execute efficiently.
2015 - 2021
Marketing Operations Manager
Ran end-to-end product marketing operations and launch execution across 60+ product campaigns. Built the standardized processes, templates, and automations the team still runs on today.
2011 - 2015
Visual Communications Manager & Web Design Manager
Owned visual strategy, brand consistency, and web design across all consumer-facing marketing. Directed a company-wide rebrand and rebuilt product websites from the ground up.
LET'S CONNECT
Looking for someone who can build the plan and make it happen? That's what I do. Whether it's a product launch, a campaign, or bringing structure to a marketing program that needs it, I can help.
itsme@kathleenspangler.com
