KATHLEEN SPANGLER
Marketing strategy, creative execution, and the systems that connect them.
About Me
With 15 plus years in PC gaming and SaaS marketing, I've built campaigns, brand systems, and marketing operations from the ground up. I've led teams for over a decade and I'm just as comfortable doing the work myself. That combination is what makes my output different. I understand every layer of the process because I've worked in all of them.
I specialize in building the kind of marketing infrastructure that lets small teams support big release schedules. That means clean brand systems, well-run campaigns, and AI-integrated workflows that cut the manual work down so the creative work can actually get done right. I know how to build the plan and I'm not afraid to roll up my sleeves and execute it.
| What I Do Best
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Brand system development from key art through every consumer-facing asset.
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Full-funnel campaign planning and execution.
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AI-integrated marketing workflows and sprint automation.
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Hands-on graphic design for web, email, social, and print.
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Go-to-market strategy for games and software products.
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Marketing operations and release planning.
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Web design and UX for product pages.
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Email marketing and audience segmentation.
PORTFOLIO
Selected work across brand strategy, design, and full-funnel marketing. Every project here reflects hands-on creative execution alongside the strategic decisions behind it. This is a snapshot, not a complete picture, but it gives you a honest look at how I work and what I build.
EXPERIENCE SNAPSHOT
2021 - Present | Stardock
Marketing Director
Led marketing strategy and execution for multiple product launches. Built cross-channel campaigns, developed creative, and guided a small team through shifting priorities. Balanced hands-on design work with high-level planning and leadership.
2008+
Previous Roles
Stardock
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Product Marketing Manager
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Senior Marketing Specialist
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Marketing Coordinator
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Graphic Designer
Harrington Communications
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Graphic Designer
Each role has taught me to move quickly, think creatively, and build marketing that connects.
LET'S CONNECT
Looking for someone who can build the plan and make it happen? That’s what I do. Whether it’s a product launch, a campaign, or simply bringing order to a marketing program that feels chaotic, I can help.
itsme@kathleenspangler.com
