KATHLEEN SPANGLER
CREATIVE MARKETING LEADER
DRIVING GROWTH THROUGH STRATEGY, STORYTELLING, AND EXECUTION
A marketing leader with 15+ years of experience driving growth across SaaS software and PC gaming products—from brand to banner to bottom line. I specialize in launching and scaling products through full-funnel, lead-generating campaigns that blend creativity with performance data.
What sets me apart is my ability to bring clarity to chaos. In fast-moving, founder-led environments with shifting priorities, I excel at building scalable marketing strategies, leading small but mighty teams, and executing high-impact campaigns with minimal resources.
With a background in graphic design and a deep passion for brand storytelling, I thrive at the intersection of creativity and strategy. Whether leading a company-wide rebrand, managing multi-channel product launches, or optimizing lifecycle campaigns, I bring a hands-on, collaborative mindset to every challenge.
| Strengths & Focus Areas:
-
Go-to-Market Strategy (GTM)
-
SaaS & B2C Product Marketing
-
Brand Development & Messaging
-
Demand Generation & Lead Nurturing
-
Lifecycle & Retention Campaigns
-
Cross-Functional Team Leadership
-
Creative Direction & Visual Identity
-
Email, Social, and In-Product Campaigns
-
Influencer & Community Engagement
-
Agile Execution in High-Growth Environments
ACHIEVEMENTS
| Recent Record-Breaking Launch
Recently led the marketing strategy for the company’s most successful PC gaming release, achieving over 35% wishlist-to-purchase conversion on day one.
| Mass Release Execution
Spearheaded marketing for hundreds of PC game and software launches, balancing strategy with hands-on delivery and tracking.
| High-Impact Testing
Ran A/B tests that improved campaign CTRs significantly, including a 4X lift on banner performance.
| Influencer-Led Growth
Launched and managed an influencer program that generated over 230,000 product wishlists in just 90 days, significantly increasing launch visibility and momentum.
PORTFOLIO
Below are selected samples of my work across brand strategy, design, and full-funnel marketing. These examples highlight a range of projects—from product launches and lead generation campaigns to social content and print design. While this is just a snapshot of my experience, it reflects my hands-on creative execution and strategic leadership as a marketing director and designer.
EXPERIENCE
2021 - Present | Stardock
Marketing Director
Lead a lean, multi-disciplinary marketing team in a fast-paced tech and gaming environment. Own strategy and execution across the full marketing lifecycle for a portfolio of 10+ active games and software products.
-
Direct go-to-market strategy for the company’s highest-grossing PC game release, achieving a record breaking wishlist-to-purchase conversion on day one.
-
Manage 10+ active games and software products, leading hundreds of updates, announcements, and launches using full-funnel marketing campaigns across email, social, PR, and in-product messaging.
-
Maintain above industry average email CTR across a list of 10M+ contacts through segmented, behavior-based campaigns.
-
Lead A/B testing on digital assets, increasing banner CTR by 4X and improving conversion across key channels.
-
Manage influencer and PR agency partnerships, resulting in millions of earned media impressions and consistent press coverage.
-
Mentor and coached a high-performing marketing team across design, development, community, and copy, enabling agile execution with <5 staff.
-
Design performance dashboards and used analytics to continuously optimize campaign strategy.
-
Contribute hands-on creative production, including design, copy, HTML/CSS editing, and brand strategy for owned and partner channels.
-
Launch and manage an influencer program that significantly increases launch visibility and momentum.
-
Serve as the primary graphic designer for all marketing assets across web, email, social media, and retail.
2015 - 2021 | Stardock
Marketing Operations Manager
Led end-to-end execution of product marketing campaigns, managing strategy and creative direction for a diverse portfolio of games & software products.
-
Led 60+ product campaigns across games and software, managing creative and execution from launch to post-launch.
-
Developed and streamlined launch processes, reducing prep time and increasing campaign efficiency.
-
Managed social media and community engagement, growing channels and user sentiment.
2014 - 2015 | Stardock
Visual Communications Manager
Oversaw the visual and branding strategy for all consumer-facing marketing, ensuring consistency and alignment across digital and print assets.
-
Directed company-wide rebrand and created brand guidelines used across 10+ product lines.
-
Led visual strategy for product launches, ensuring alignment across all marketing channels.
-
Improved landing page designs, resulting in significant increases in user engagement.
2011 - 2014 | Stardock
Web Design Manager
Managed the strategy and execution of web design and development for Stardock’s product portfolio, focusing on user experience and conversion optimization.
-
Rebuilt product websites with modern UX/UI, reducing bounce rates and improving mobile engagement.
-
Integrated dynamic pricing and bundling, boosting upsell conversions.
-
Implemented SEO strategies that resulted in a notable increase in organic traffic.
2008 - 2010
Early Career Highlights
-
Graphic Designer – Stardock (2010)
-
Graphic Designer – Harrington Communications (2008 – 2010)
LET'S CONNECT
Get in touch to discuss how I can bring creativity and expertise to your company.
itsme@kathleenspangler.com
Tel: 231.670.6609