KATHLEEN SPANGLER
Marketing strategy, creative execution, and the systems that connect them.
I’ve spent 16 years owning integrated marketing from strategy through execution. I plan the campaigns, design the assets, write the copy, build the launch playbooks, and get the work out the door, and I build the systems that keep it all running when ten products are moving at once.
Much of my recent work has been AI integration. At Stardock I built a reporting pipeline that generated leadership dashboards twice a day, a sprint setup workflow that took 15 minutes instead of an hour, and campaign templates that cut setup time in half. All three ran in production and saved hours of manual work every week.
My results include a 400% increase in email click-through after I rebuilt our layouts, a 154% lift in banner click-through from a testing program I designed, and the highest-grossing launch in the company’s history.
Since leaving Stardock in June, I’ve been growing the Royal Oak Halloween Home Tour, a community project I started in 2020. This season I designed the brand and every asset, used AI to build driving routes and edit video, and launched a Facebook page that has reached more than 162,000 people and earned nearly 700,000 views in under four weeks, all on a $76 budget with no ad spend. WXYZ Channel 7 and the Royal Oak Review both covered it.
I work in Adobe Creative Suite, Figma, Canva, Claude, Claude Code, ChatGPT, MidJourney, and Jira, and I’m as comfortable in a planning doc as I am in Photoshop.
I’m looking for a senior individual contributor role, whether part-time, contract, or fractional, where strategy, creative work, and AI tooling all matter. I’d love to work with consumer brands in wellness and fitness, healthy food, kids, everyday women’s fashion, or AI.
| What I Do Best
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Brand system development from key art through every consumer-facing asset.
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Full-funnel campaign planning and execution.
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AI-integrated marketing workflows and sprint automation.
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Hands-on graphic design for web, email, social, and print.
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Go-to-market strategy for product launches.
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Marketing operations and release planning.
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Web design and UX for product and landing pages.
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Email marketing, segmentation, and lifecycle targeting.
PORTFOLIO
Selected work across brand strategy, design, and full-funnel marketing. Every project here reflects hands-on creative execution alongside the strategic decisions behind it. This is a snapshot, not a complete picture, but it gives you a honest look at how I work and what I build.
EXPERIENCE SNAPSHOT
2021 - 2026 | Stardock
Marketing Director
Owned strategy and campaign execution for a portfolio of consumer and software products. Supported frequent release cycles across multiple active titles by building structured marketing systems that allowed a small team to execute efficiently.
2015 - 2021
Marketing Operations Manager
Ran end-to-end product marketing operations and launch execution across 60+ product campaigns. Built the standardized processes, templates, and automations the team still runs on today.
2011 - 2015
Visual Communications Manager & Web Design Manager
Owned visual strategy, brand consistency, and web design across all consumer-facing marketing. Directed a company-wide rebrand and rebuilt product websites from the ground up.
LET'S CONNECT
Looking for someone who can build the plan and make it happen? That's what I do. Whether it's a product launch, a campaign, or bringing structure to a marketing program that needs it, I can help.
itsme@kathleenspangler.com
