KATHLEEN SPANGLER
SENIOR MARKETING MANAGER
Marketing strategy, creative execution, and the systems that connect them.
Open to senior IC roles: contract, fractional, or part-time. Remote or Royal Oak area.
15 MIN
50-task sprint setup, down from an hour
162K
People reached in one month on a $76 budget
400%
Increase in email click-through after a redesign
A LITTLE ABOUT ME
I’ve spent 16 years owning integrated marketing from strategy through execution. I plan the campaigns, design the assets, write the copy, build the launch playbooks, and get the work out the door, and I build the systems that keep it all running when ten products are moving at once.
I’m looking for a senior individual contributor role where strategy, creative work, and AI tooling all matter. I’d especially love to work with consumer brands in wellness and fitness, healthy food, kids, everyday women’s fashion, or AI.
| What I Bring
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Strategic Planning and Go-to-Market: Led GTM for my company’s highest-grossing launch, which brought in $15M in its first five months.
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Data Analysis and Performance: Ran structured A/B tests that lifted banner click-through from 2.4% to 6.1%, and built a trial email sequence that converted 22% of users.
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AI and Marketing Technology: Built Claude and Jira workflows that ran in production, including twice-daily leadership dashboards and 50-task sprints mapped in 15 minutes.
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Project Management: Ran launch operations across 60+ product campaigns while keeping 10+ active products on schedule.
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Content and Brand Strategy: Built brand systems for 10+ product lines, from key art through every consumer-facing asset.
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Digital and Social Marketing: Reached 162,000+ people in a Facebook page’s first month with no ad spend, and rebuilt email creative for a 400% click-through increase.
EXPERIENCE SNAPSHOT
2021 - 2026 | Stardock
Marketing Director
Owned strategy and campaign execution for a portfolio of consumer and software products. Supported frequent release cycles across multiple active titles by building structured marketing systems that allowed a small team to execute efficiently.
2015 - 2021
Marketing Operations Manager
Ran end-to-end product marketing operations and launch execution across 60+ product campaigns. Built the standardized processes, templates, and automations the team still runs on today.
2011 - 2015
Visual Communications Manager & Web Design Manager
Owned visual strategy, brand consistency, and web design across all consumer-facing marketing. Directed a company-wide rebrand and rebuilt product websites from the ground up.
LET'S CONNECT
Looking for someone who can build the plan and make it happen? That's what I do. Whether it's a product launch, a campaign, or bringing structure to a marketing program that needs it, I can help.
Kathleen Spangler | Senior Marketing Manager
itsme@kathleenspangler.com
