SaaS Web Redesign

Our software product pages had fallen behind on every front. Image treatment, responsive behavior, layout hierarchy, and overall user experience were all out of date and the pages weren't doing the job of selling the products.

I worked directly with our VP, who had a clear vision but needed someone who could translate that into an actual design. I took ownership of the full redesign, building pages that reflected current web standards, presented the products clearly, and gave users a better path to purchase.

The challenge with software products is that unlike games, they don't carry their own strong visual brand. The goal was to create a cohesive web experience across multiple products the way Adobe or Microsoft does with their software suites, where each product feels distinct but clearly part of the same family.