Brand System: Galactic Civilizations IV

Unlike most of our game releases where key art arrives from an outside designer, Galactic Civilizations IV gave me the opportunity to work directly with the artist to shape the key art from the start. That meant the brand didn't just flow from the art, I had a hand in establishing what the art would become before the brand work even began.

From there I built the complete brand system and carried it through every asset across the campaign. But this piece isn't just about the launch. It's about what happens after.

Getting a product announced and out the door is one part of the job. The work that follows, supporting the product through updates, DLC, sales, community engagement, and continued marketing beats for years after release, is just as important and often overlooked. This campaign is a good example of how I approach the full lifecycle of a product, not just the moment it ships.