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Lead Generation Campaign

Led a full-funnel lead generation campaign for Galactic Civilizations IV, focusing on awareness and conversion through coordinated pre- and post-launch efforts. I designed the website, social assets, and campaign visuals personally, and directed the content strategy across email, blogs, and video.

Pre-launch included teaser content, paid social, while post-launch featured email mailers, recap videos, and community-driven content. These efforts contributed to significant visibility and steady lead capture throughout the campaign lifecycle.

Key Art

Role: Directed the vision

Website Design

Role: Designed website

Social Media Posts

Role: Led the strategy, planning, and content rollout for the pre-launch social media campaign.

I designed all visual assets and wrote accompanying copy, creating teaser graphics, countdowns, trailers, and influencer programs to build early interest and drive wishlist sign-ups.

Post-Launch Social Media

Role: Directed the post-launch social media strategy and execution, managing content cadence and engagement efforts. Designed follow-up graphics, managed recap videos to sustain momentum and highlight player reactions.

Assisted in ongoing relationships with influencers to amplify major game updates, events, and sales, driving continued visibility and community engagement.

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