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Optimization Results

Led A/B tests across primary banners that improved click-through rates up to 4X and increased conversions across key channels.

Performance Optimization Through A/B Testing: Before

Role: Analyzed campaign performance data, designed multiple creative variants, executed week-long A/B tests, and selected the top-performing asset based on CTR and engagement metrics.

Performance Optimization Through A/B Testing: After

Role: Analyzed campaign performance data, designed multiple creative variants, executed week-long A/B tests, and selected the top-performing asset based on CTR and engagement metrics.

Performance Optimization Through A/B Testing: Before

Performance Optimization Through A/B Testing: After

Role: Analyzed campaign performance data, designed multiple creative variants, executed week-long A/B tests, and selected the top-performing asset based on CTR and engagement metrics.

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